In its second edition, ANUFOOD Brazil, international trade show exclusively for the food and beverage sector, doubles the number of exhibitors and will include a comprehensive programme of special events and projects | ANUFOOD Brazil | Feira internacional para o setor de alimentos e bebidas

In its second edition, ANUFOOD Brazil, international trade show exclusively for the food and beverage sector, doubles the number of exhibitors and will include a comprehensive programme of special events and projects

The exhibition will showcase over 400 exhibiting brands and expects to be visited by 10,000 industry professionals.  Attractions and special projects will include a wide array of interactive activities from B2B matchmaking to technology and equipment showrooms, from technical classes on confectionery to pizza tastings 

 ANUFOOD Brazil, the only exhibition in Brazil exclusively focused on the food and beverage industry, will hold its second edition on March 09-11 in Sao Paulo (Brazil), and it expects to be visited by over 10,000 professionals and business owners from diverse industries, such as foodservice (restaurants, bars, hotels, etc), importers, distributors, wholesalers, supermarkets and other retailers. The exhibition’s official sponsor is Makro Food Service.

The event, the Brazilian version of Anuga – the largest exhibition in the world for the food and beverage industry – will be held in an area of approximately 14,000 sqm and will showcase exhibitors from 24 countries, including 12 official international pavilions.  „We will have at least 400 exhibiting brands, which represents an increase of 100% compared to last year’s edition,“ celebrates Cassiano Facchinetti, Managing Director of Koelnmesse Brasil, organizer of the exhibition.  “Over 85% of the exhibition spaces have already been sold, which is the result of the success of ANUFOOD Brazil’s first edition in 2019.“ According to the executive, the event’s success reaffirms the food and beverage industry’s need for an exhibition in Brazil 100% focused on this industry and its most important issues.

In addition to the exhibition space, ANUFOOD Brazil will offer an extensive programme of parallel events.  A series of special activities has been organized in order to promote even greater interactivity among the attendees and stimulate dialogue about the future of the food and beverage industry, in several aspects, such as consumer behaviour tendencies, productivity and innovation, health, food safety and sustainability.

Some Attractions at ANUFOOD Brazil 2020:

Sindal Showroom of Equipment and Technology

SINDAL (Syndicate of Manufacturers of Equipment, Suppliers, Service Providers, Building and Maintenance Providers for Professional Kitchens) will be showcasing its inaugural edition of:  Showroom of Equipment and Technology (Brazilian and international), which will be an exclusive space on the exhibition floor dedicated to technology, innovation, knowledge-exchange and networking for the foodservice industry.

Espaço Descobertas (Discovery Space)

The Espaço Descobertas (Discovery Space) will present categories and products that are much aligned with the fast-changing demands of today’s consumer – interested in a healthy lifestyle, niche product offerings and sustainability.  The exhibition space will showcase brands from Brazil’s leading entrepreneurs who look to innovate in their respective product segments, whether it includes innovation through special or natural ingredients, or through the focus on highlighting unique flavours via craft and artisan products.

Espaco Encontro Vegano (Vegan Meeting Point Space)

The Espaço Encontro Vegano (Vegan Meeting Point Space), organized in partnership with JMA, will include companies that offer original products that are not tested on animals and do not include ingredients of animal origin.  In addition to the exhibition space, several interactive activities have been scheduled for the exhibition’s attendees, such as tastings of plant-based products, including sausages, hamburgers, cookies, cheeses and chocolates, as well as speaking sessions from industry specialists.  For example, Ken Spector, Director of Happy Cow, the largest guide in the world for vegan/vegetarian and health food restaurants, is scheduled to speak on March 11th.

Food Tech Connection

The Food Tech Connection, organized in partnership with Fomehub – the first platform of information, education and networking for the food and beverage value chain in Brazil – will showcase new products and services, as well as present a series of speaking sessions from leading startups and food techs that offer innovative solutions for agriculture, manufacturing, retail and foodservice.


Embrapa (Brazilian Agricultural Research Corporation, under the aegis of the Ministry of Agriculture, Livestock and Food Supply) will present technological solutions from over ten of its decentralized units from various Brazilian states at ANUFOOD Brazil.  The space on the exhibition floor will include a booth, dedicated to the showcasing of innovative services and products that are available to the visitor audience, and it will serve as a meeting point with the goal of generating opportunities for new partnerships between Embrapa and the private sector.  According to Embrapa, the booth space will be the ideal environment for attendees to evaluate the latest market trends.

 Confectionery & Bread Making Show

At the Confectionery & Bread Making Show, attendees will be able to update and perfect their baking knowledge with a series of class-shows presented by specialists from SENAI (National Service of Industrial Learning) Barra Funda Unit.  In addition to the programme of presentations, speaking sessions and class-shows, attendees will be able to learn about the formats and content of the diverse offering of courses at SENAI, which help to develop and prepare students for today’s most modern technologies.

On the official programme (, classes for making bombons, sophisticated snacks, brownies for take-out and herb bread will be included.

ConPizza School

Available in the Arena Gourmet (Gourmet Arena), the ConPizza space will be completely dedicated to pizza aficionados.  Several specialists will present a programme rich in value-added content about the pizza industry and its latest trends and innovations.

You can expect high-level discussions and workshops about the latest industry trends and new inspirations from Italian cuisine – in addition to food tastings, of course!  At the center of everything, pizza, unanimously a favourite in Brazil and around the world.

II Abrasel Meeting – ESBRE: Knowledge for Bars and Restaurants

Free presentations on key topics such as „The Future of Delivery“, „How to grow your business exponentially and increase revenue by 30%“, „Tax Reform: Impacts“ and „Marketing 4.0“.

Seminar Euromonitor E-Commerce at Retail

Speaking session about the new buying habits and growth of online sales vis-à-vis brick-and-mortal retail scenario, recent innovations, possibilities and experiences.

ANUFOOD Brazil Congress

Exclusive content that promises to highlight the latest tendencies, from the farm to the PDV, that food and beverage manufacturers should consider in order to keep up with the increased consumer demands in the upcoming years. The curatorship is being handled by GV Agro (Agribusiness Studies Center at the Getulio Vargas Foundation), ABIA (Brazilian Association of Food Manufacturing), ABIR (Brazilian Association of Non-Alcoholic Beverage and Soft Drink Manufacturers) and ITAL (Institute of Food Technology).

B2B Matchmaking

The B2B Matchmaking programme’s goal is to drive new business between exhibitors from Brazil and around the world with leading Brazilian and global food and beverage buyers.  Within the three days of the exhibition pre-scheduled meetings will generate new partnerships and new business with over 50 qualified buyers and importers from Brazil, United States, Argentina, China, Qatar, UAE, among other countries.

 Buyer Missions

Abrasel (Brazilian Association of Bars and Restaurants) once again is organizing the Buyer Missions with business owners and industry professionals that wish to visit ANUFOOD Brazil’s second edition.  In the exhibition’s first edition, Buyer Missions from 35 cities and a total of over 1,000 industry professionals visited the exhibition.  For 2020, Abrasel SP expects to exceed these numbers.

The goal is to attract even more decision makers, opinion makers and professionals from the foodservice industry to learn first-hand about the new product launches, the latest trends and leading innovations in food and beverages, consumer habits and technology.   The Buyer Missions are offered exclusively to owners of bars and restaurants, gastronomy consultants, chefs, bartenders and owners of hotels and bread and breakfasts.

Entrance at ANUFOOD Brazil is exclusively granted to food and beverage industry professionals.  The free online registration can be accessed via the exhibition’s website:



Date: March 9-11, 2020

Trade fair hours:  10am – 7pm | Congress (March 9th):  11am – 5:30pm

Venue: São Paulo Expo Convention & Exhibition Center

Address: Rodovia dos Imigrantes Km 1,5 – Vila Água Funda, São Paulo – SP

Strategic partners – ABIA, ABIR e ITAL

ANUFOOD Brazil is organized by Koelnmesse Brasil in partnership with FGV Projetos, a technical advisory unit of Getulio Vargas Foundation (FGV), dedicating appropriate space to all the diversity of activities related to agribusiness and the food and beverage industry. The event provides national and international buyers the opportunity to meet in one place to conduct business, as well as to learn more about the latest innovations of the industry. The next edition of ANUFOOD Brazil takes place from March 9-11, 2020 at the São Paulo Expo, in São Paulo.

 For further information go to:

About Koelnmesse – Global Competence in Food and FoodTec: Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as Anuga, ISM – Trade Fair for Sweets and Snacks, and Anuga FoodTec are established world leaders. Koelnmesse not only organises trade fairs for the food industry in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, India, Italy, Japan, Thailand, the United States and the United Arab Emirates. These global activities enable us to offer our customers a comprehensive portfolio of qualified, which in turn grants access to different markets and thus create a basis for sustainable and stable international business network.

 For further information go to

Next events:

ISM, the largest international exhibition in the world for sweet and snacks, Cologne, Germany 02.–05.02.2020
WellFood Ingredients – Functional, Nutraceutical and Natural International Summit, São Paulo – 14.04. – 15.04.2021

Note to editors

– Photos from ANUFOOD Brazil are available for download at




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São Paulo (SP)
Tel +55 11 3874-0030

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