ITAL strengthens its partnership with Koelnmesse for ANUFOOD Brazil 2020 | ANUFOOD Brazil | Feira internacional para o setor de alimentos e bebidas

ITAL strengthens its partnership with Koelnmesse for ANUFOOD Brazil 2020

The second edition of the trade fair exclusively organised for the food and beverage industry will take place in March 2020, which includes a full programme about the industry’s future.

The main associations of the food and beverage industry have renewed their support to the second edition of ANUFOOD Brazil, which is a unique trade fair exclusively focused on the food and beverage industry. Among the strategic partners are ITAL (Institute of Food Technology), Abia (Brazilian Association of Food Industries) and FGV, which once again will organise the conference programme including authorities and experts in the food and beverage industry.    

According to Luis Madi, Institutional Affairs Director at ITAL – a body of São Paulo state government’s Agriculture and Supply Department, ANUFOOD Brazil is a key event that values Brazilian products and shows the domestic food and beverage industry worldwide. “Exhibiting those products is very important for the exports implementation process as Brazil provides the greatest variety of products, which are mainly vegetables but also includes the meat and dairy industries. ITAL has also followed the development of the food, beverage and packaging industries in Brazil over the last 40 years”, Madi says.

In addition, the director says that ITAL has agreed to organise a lecture focused on the food, beverage and packaging industries during the first day of ANUFOOD Brazil Conference, coordinated by FGV Agro, which is a very important partnership in the management of the Conference programme. “The second day the III Beverage Inovation Summit will be organised in partnership with Abir (Association of Soft Drinks and Non-Alcoholic Beverages) and the last day of the event will be held in partnership with Abia (Brazilian Association of Food Industries), which will will address topics related to the food industry”.

ABIA (Brazilian Association of the Food Industry) and FGV (Fundação Getúlio Vargas) have renewed their partnership with ANUFOOD.

Além do Congresso, a segunda edição da ANUFOOD Brazil também terá outras atividades paralelas, com destaque para a Rodada de Negócios Internacionais, o PRIME Clube – ANUFOOD Brazil, a Arena Show, Caravanas e Confeitaria & Panificação Show. Para 2020, a Koelnmesse calcula um crescimento de 60% na área de exposição, e o aumento da presença de tomadores de decisão de todo o Brasil, compradores internacionais de mais 40 países e compradores de diversos canais de venda: supermercados, distribuidores, atacadistas, restaurantes, hotéis, empresas de refeições coletivas, entre outros canais. “Assim como na primeira edição, a ANUFOOD Brazil 2020 já conta com parcerias estratégicas das principais associações e sindicatos do setor de alimentos e bebidas. Além disso, contamos com um planejamento de marketing que inclui anúncios em todas as revistas nacionais do trade e também algumas mídias internacionais. Nosso foco é ampliar a visitação e manter a qualidade da primeira edição. Para isso, contamos também com nossa rede de contatos global da Koelnmesse”, ressalta Cassiano Facchinetti, diretor geral da Koelnmesse Brasil, organizadora da feira.  

Setores da ANUFOOD Brazil 2020:

  • Agrifoods
  • Meat
  • Chilled & Fresh Food
  • Dairy
  • Drinks & Hot Beverages
  • Fine Food
  • Bread & Bakery
  • Organic
  • Sweets & Snacks
  • Food Service

About ANUFOOD Brazil – ANUFOOD Brazil is organized by Koelnmesse do Brasil in partnership with FGV Projetos, a technical advisory unit of Getulio Vargas Foundation (FGV), dedicating appropriate space to all the diversity of activities related to agribusiness and the food and beverage industry. The event provides national and international buyers the opportunity to meet in one place to conduct business, as well as to learn more about the latest innovations of the industry. The next edition of ANUFOOD Brazil takes place from 9th to 11th March 2020 at São Paulo Expo, in São Paulo.

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About Koelnmesse – Global Competence in Food and FoodTec: Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, India, Italy, Japan, Thailand, the United States and the United Arab Emirates. These global activities enable us to offer our customers a comprehensive portfolio of qualified, which in turn grants access to different markets and thus create a basis for sustainable and stable international business network.

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Next events:
Annapoorna – ANUFOOD India – International Trade Fair for the Food and Beverage in India, India 29 to 31 Aug 2019
Anuga – The largest trade fair of the world’s food industry, Cologne 05 to 09 Oct 2019
WellFood Ingredients –International Summit of Functional, Nutraceutical and Natural Ingredients, São Paulo 14 to 15 April 2020

Note to editors:

– Photos from ANUTEC Brazil are available to download at

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