ANUFOOD Brazil’s 2nd edition welcomes 80% more exhibitors and reinforces its position as global platform for new business development in the food and beverage industry | ANUFOOD Brazil | Feira internacional para o setor de alimentos e bebidas

ANUFOOD Brazil’s 2nd edition welcomes 80% more exhibitors and reinforces its position as global platform for new business development in the food and beverage industry


– 400+ exhibiting brands
– Strong international presence: 11 international pavilions and  
  exhibitors from 24 countries
– Matchmaking programme: 1,250+ meetings were held between hosted buyers and exhibitors, which generated an estimated U$ 27 million in new business revenue


The exceptional growth in the number of Brazilian and international visitors at the second edition of ANUFOOD Brazil reinforces the exhibitions’ importance for the food and beverage market in South America. On March 09 – 11, more than 220 exhibiting companies showcased their products and negotiated new business with more than 9,000 qualified visitors, coming from all regions of Brazil and 31 countries, like Germany, Saudi Arabia, Argentina, Bolivia, Canada, Chile, Colombia, Ecuador, United States, Paraguay, Peru, Uruguay, among others. For the Managing Director of Koelnmesse Brazil, Cassiano Facchinetti, the increased international presence and large number of innovative new projects made the exhibition even more comprehensive and contributed to the success of the event. “We heavily increased the number of exhibitors compared to the first edition, and the number of visitors exceeded our expectations by far.” The schedule of simultaneous events at the exhibition, organized in partnership with important industry trade associations, included several conferences, guided tours, speaking sessions and activities for VIP buyers.  ANUFOOD Brazil was sponsored by Makro Food Service, BRF and The Brazilian Ministry of Agriculture, Livestock, and Supply (MAPA).


Organized by the Brazilian subsidiary of Koelnmesse, global leader in organizing exhibitions for the food and beverage industry, ANUFOOD Brazil is inspired by Anuga, the leading food and beverage exhibition in the world. “The concept of ANUFOOD Brazil is unique and successful. It demonstrates the need for an event which is exclusively focused on food and beverages in Brazil, acting as an export platform for companies from Brazil and exploring strategic markets from around the world,” highlights Facchinetti. The exhibition provided exhibitors and visitors an opportunity to grow and strengthen their businesses in the Brazilian market, as well as opportunities to export and position their products around the globe.


Anne Schumacher, Vice President Trade Fair management – Food & Food Technology at Koelnmesse GmbH, also highlighted the success of the event: “The second edition of the event has not only demonstrated the potential of this promising market in South America, ANUFOOD Brazil has also proven that it is exactly the right platform to bring together the international demand with the up-and-coming Brazilian F&B industry at the highest level. With that,  it offers a perfect opportunity for globally active companies to benefit from the expected accelerated growth in the region at an early stage. That is what makes Anufood Brazil a trade fair contributing to the success of our exhibitors and visitors.”


ANUFOOD Brazil received national and international qualified visitors, with the presence of leading retails and food service companies, such as Carrefour, Assaí Atacadista, Eataly restaurant, GPA Group, Big Group, St Marche supermarket, Tottus hypermarket, Oregon Foods sac and Oxxo


Positive feedback from the national and international exhibitors

Exhibitors drew an extremely positive balance regarding the 2nd edition of ANUFOOD Brazil. One of the fair’s sponsors, Makro Food Service, celebrated the number of visitors in the event. “It is very important to participate in a fair like ANUFOOD, which comes with Koelnmesse’s credentials, the company that organizes ANUGA, the largest food event in the world. When we were approached by the organization, we decided to play a leading role – sponsors. The fair far exceeded our expectations. The movement was superpositive. It was not just a relationship booth and we generated business from day one”, said Marcelo Abrantes Pinheiro, CEO at Makro Food Service. Gerson Mantovani, Director at BRF, confirmed the growth of ANUFOOD Brazil in comparison with the first edition. “It is very important to have an ANUGA-style fair that can connect all countries in Latin America. I think this year the fair was much better, busier, with a more dynamic agenda, a lot more productive meetings”. Ulisses Bambini, Director at Bello Fruit, was able to establish good contacts at the trade fair: “We have already participated in Anuga twice and have been at ANUFOOD since its first edition. We made some deals during the fair and we expect to expand our customer portfolio.” Vitor Ribeiro do Vale Gomes, Director at Villani Salumi also evaluated the company’s participation at the trade show as a major success: “Villani is an Italian company that always participates in events like this in Europe. We have already participated in ANUGA. Our expectation is to promote the brand and also make deals. And we found partners here, some supermarkets, hotels, bakeries. It was very good”. At the German country pavilion, Clemens Wirbel, Trade Fair Division at the German Ministry of Food and Agriculture, also evaluated the company’s participation at the trade show as a major success: “We are here to help German exhibitors to explore new markets in South America, especially in Brazil. I can say that they are happy and getting good deals. We were here last year and our pavilion has become bigger”.


The third edition of ANUFOOD Brazil is scheduled to take place in São Paulo from 9 to 11 March 2021.


Some Highlights of the Exhibition:


Matchmaking Programme
The programme included 43 hosted buyers from Brazil and six countries – Colombia, Peru, Chile, Paraguay, Egypt and Qatar.  According the the organisers, 1,250 meetings were held during the three days of the exhibition and an estimated U$ 27 million in new business revene was generated.


MAPA Pavilion (The Brazilian Ministry of Agriculture, Livestock, and Supply)
The booth was promoted under the campaign “Brazil More Cooperative”, and it included the participation of 10 family-run agricultural cooperatives with unique products for the global food and beverage market.  They are regional producers with products certified for exportation.  Fernando Schwanke, Secretary of Agriculture of the Ministry of Agriculture, Livestock and Supply emphasized the importance of ANUFOOD Brazil for Latin America: “The Ministry of Agriculture carries out several events at Anuga, which is also organized by Koelnmesse, and the fact that having an event like this in Brazil brings an importance to the country and to Latin America. We brought the cooperatives of the agro family to do business, with exhibitors of products such as açai, nuts, which will certainly be commercialized internationally.


ANUFOOD Brazil Experience –S/A Varejo CEO Mission
A buyer mission of 99 CEOs from the leading supermarket chains in Brazil, invited by Koelnmesse Brazil and the media company S/A Varejo, which occurred on the first day of the exhibition.  The VIP participants of this innovative project enjoyed a guided tour of the exhibition and networking opportunities, while gaining access to new products and potential suppliers. Marcos Pessanha, Sales Director at Big Box Supermarket was happy about the success of the event. “We have noticed that there are niches that can be worked on, such as vegan, Arab sweets, from Israel, from Syria, all of which need to be better developed and explored inside the store. I made some contacts here, and I’m going to take them to my team in Brasília to resume negotiations. It has been very good!”.


Embrapa (The Brazilian Agricultural Research Corporation)
The company showcased several new technological solutions during ANUFOOD Brazil from over 10 of its independent business units from around Brazil and held their global launching of the company‘s innovative cost-effective sensor solution for monitoring the level of ripening in fruit.  The device is called Yva (the word for fruit in the Tupi Guarani indigenous language), and it utilizes nanotechnology resources and artificial intelligence.


Discovery Space (Espaço Descobertas)
Innovative in its approach, this booth area, in partnership with Local.e, included products in diverses segments from 14 Brazilian startups that are focused on attending the demands of the modern-day consumer – more concerned with a healthy lifestyle and the sustainability of the planet.  The booth showcased brands that look to be pioneers in their respective product segments, whether it includes innovation through special or natural ingredients or through the focus on highlighting unique flavours via craft and artisan products.


About Koelnmesse – Global Competence in Food and FoodTec: Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.


Further information is available at:


The next events:
WellFood Ingredients – International Summit of Functional, Nutraceutical and Natural Ingredients – Sao Paulo, Brazil – 14.-15.04.2020
ANUFOOD China – Shenzhen, China – 08.-10.04.2020
Alimentec – Bogotá, Colombia – 9.-12.06.2020


Note for editorial offices:
ANUFOOD Brazil photos are available in our image database on the Internet at in the “Press” section.
If you reprint this document, please send us a sample copy.





Your contact:
Renata Camargos
Marketing Manager
Koelnmesse Ltda.
Francisco Matarazzo, 1752
Cj. 1704 / 05001-200
São Paulo (SP)

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