ANUFOOD Brazil will have a sector dedicated to new Brazilian brands: local, healthy and sustainable
Promoted by the Local.e platform, Espaço Descobertas aims to present innovative brands and products. ANUFOOD Brazil, an exclusive fair for the food and beverage sector, takes place in March, in São Paulo
The consumer market is extremely dynamic, especially in the food and drink category. New brands, new categories and new products are appearing all the time to meet the demands of a constantly changing buyer – and increasingly concerned about the health and sustainability of the planet.
It is with this in mind that ANUFOOD Brazil 2020, an exclusive international trade fair for the food and beverage sector, will have a sector entirely dedicated to exhibiting the greatest novelties to visitors to the trade fair, whether they are executives from large supermarkets or small emporiums, owners of fashion pizzerias or family bakeries. This is the Discovered Space.
The space will highlight brands that seek to innovate in their segments, that launch new categories, use differentiated and natural ingredients or bring the flavors of handcrafted products back to the Brazilian table. It will be promoted by Local.e, a digital platform that connects retailers to local brands, thus facilitating the discovery of new products.
“Several trends have emerged in recent years: concern with healthiness, awareness of the origin of products, rise of categories such as plant based, vegan and organic. Faced with so many changes, having an updated assortment becomes even more relevant,” says Leila Okumura, co-founder of Local.e. “It is therefore necessary to change the way partnerships are made with suppliers. In the race for differentiation, the winner is whoever manages to discover new products that have not been discovered by others”.
According to Leila, different business practices are already being adopted by several companies – and with good results. A large national retailer, for example, has created a specific department to negotiate with new brands, offering unique conditions and giving special support. Another regional supermarket, which bet on a local gourmet coffee brand, provides support in the promotion and development. Today, it is the store’s best-selling coffee, surpassing even the most traditional brands.
At Espaço Descobertas of ANUFOOD Brazil 2020, Brazilian brands from six different states are already confirmed. They are:
– Babuxca: mixed alcoholic beverages made with 100% natural ingredients
– Black Tucano: gourmet coffee
– Eat Harus: healthy snacks
– DUQuintal: 100% natural spices
– Jambuzera: organic jambu cachaça
– Kiro: launched the first Brazilian Switchel, millenarian natural isotonic
– L’Epicier: antipasto and jellies without preservatives or artificial colourings
– OffGluten: gluten-free frozen foods, milk and soya derivatives
– Orbeat Foods: natural functional balls
– Just Snacks: fruit rolls
– Strumpf: ketchups, mustards and sauces
– Troppo: handmade jams and relishes
– Vivant: canned wines
ANUFOOD Brazil, the only exclusive trade fair for the food and beverage sector in Latin America, will be held between March 9 and 11 in São Paulo. The Brazilian version of Anuga, the largest world event in the sector, will occupy an area of about 4 thousand m2 and will have 12 international pavilions. The expectation is that, in its second edition, it will attract more than 10 thousand qualified visitors.