Back to Basic for Status: A Consumer Trend in 2019
Market research Euromonitor International identified “Back to Basic for Status” as one of the ten global consumer trends to watch in 2019.
Consumers are rejecting the mass-produced and generic and in 2019 will favour products positioned as simplified, back to basics and of better quality, with an implied level of status.
Consumers in developed economies are re-evaluating their spending habits, moving away from overt materialism to simplicity, authenticity and individuality. And, as emerging economies develop further, the same pattern is likely to emerge, with consumers tiring of generic products and starting to place more value on higher quality, unique and differentiated offerings, which convey a certain level of status.
From the rise of ‘locavores’ seeking hyperlocal food to craft spirits and beer to homemade baby food, consumers are searching for authentic, differentiated products and experiences which allow them to express their individuality. ‘Terroir’ is no longer limited to wine and coffee but is becoming an increasingly prominent feature as consumer sophistication and expectation grows.
Trends in food and drink perfectly reflect the shift of Back to Basics for Status. Buying hyperlocal food is growing in popularity for a range of reasons including that it supports local businesses, food is fresher and tastes better, it reduces the environmental impact by eliminating ‘food miles’ and may offer better value for money as it encourages the consumption of in-season fruit and vegetables.
The trend is mirrored in other categories. The rise of craft beer is well documented and there is a growing trend for craft spirits, set to grow further in 2019. Spirits from micro-distilleries are increasingly favoured for their taste innovation and experimentation, favouring of local ingredients, hand-crafted image and solid grounding in a location and origin. The alcoholic drinks industry is largely lifestyle-driven, and craft spirits is another manifestation of this, implying a certain social status and set of values for those who choose to buy craft.
The consumer desire to go Back to Basics for Status will be further amplified in 2019 and beyond. Globalisation offers infinite opportunities for a growing proportion of the population and will facilitate future growth and prosperity. And the industry will continue to adapt to this growing consumer trend and help it to reach its full potential.
To find out more about the “Back to Basic for Status” trend, download Euromonitor International’s ‘Top 10 Global Consumer Trends 2019’:
This report was developed by Euromonitor International exclusively for ANUFOOD Brazil, the only event dedicated exclusively for the food and beverage sector, and benefit from a international trade plataform to position their products in the local market.
About Euromonitor International
Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.
About ANUFOOD Brazil – ANUFOOD Brazil is organized by Koelnmesse do Brasil in partnership with FGV Projetos, a technical advisory unit of Getulio Vargas Foundation (FGV), dedicating appropriate space to all the diversity of activities related to agribusiness and the food and beverage industry. The event, which is inspired by Anuga, will provide ten different sectors: Agrifoods, Meat, Chilled & Fresh Food, Dairy, Drinks & Hot Beverages, Fine Food, Bread & Bakery, Organic, Sweets & Snacks and Food Service, where professionals from the food service and supermarket industries will find many sources of inspiration and business opportunities. ANUFOOD Brazil will take place from 12th to 14th March 2019 at the São Paulo Expo, in São Paulo.
Register to visit ANUFOOD Brazil at www.anufoodbrazil.com.br
About Koelnmesse – Global Competence in Food and FoodTec: Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders in their sectors. Koelnmesse also organises food trade fairs in emerging markets around the world such as Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.
For further information, go to http://www.global-competence.net/food/
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– Photos from Anuga, in Germany, can be used as a reference for ANUFOOD Brazil 2019 and are available for download at http://www.anuga.com/anuga/press/image-database/index.php
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